Introducing Cognitive Design:

Organizational
System

Operating
System

Innovation
System

Optimization
System

Cognitive
System

Translation
System

Installs:
Why Now?

Enterprise AI's 80% Failure Rate Has One Cause

Most enterprise AI projects fail to reach production because of a simple problem: your organization speaks hundreds of incompatible languages. Marketing uses Notion. Sales uses Salesforce. Engineering uses GitHub. Your 250+ APIs each demand different formats. When AI enters this information stew, it can't synthesize anything — "competitive analysis" has no relationship to "market intelligence" even when they're built on identical data.

We solved this the same way libraries did: universal classification. The Dewey Decimal System made 823.7 mean "British Fiction" everywhere. We built the Dewey Decimal System for business.

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The Cost of Waiting

  • 90% of resources burned on translation, not intelligence.
  • Integration complexity devouring budgets before value emerges.
  • Competitors who solve this pulling ahead daily.
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The Breakthrough Today

  • Universal semantic addressing: MA20 means "Competitive Position" everywhere.
  • One language for all 250+ systems and every department.
  • Turn integration chaos into organizational intelligence.
Why Starling?
Benefits

Smarter Teams, Faster Decisions

Org Brain gives every team member executive-level clarity by putting context, strategy, and decisions at their fingertips.

01

Save hours that add up fast

Upload the SSL once and your AI immediately understands 30 strategic frameworks. No prompt engineering, no context loss — saving hours every week that compound into hundreds over the year.

02

Answers at executive speed

Onboard new hires in days and give leaders instant recall of key decisions. With Starling, your team moves in sync, following the same playbook and delivering consistent results at speed.

03

An org brain that never forgets

Ask ‘What did we decide on pricing tiers last quarter — and why?’ and get the exact context, rationale, and next steps.. No more hunting through Slack, Docs, or Notion.

04

Scale leadership capacity

Let junior team members operate with senior-level judgment by giving them AI that already thinks like your best strategist — freeing leaders to focus on growth, not micromanagement.

05

One language across all departments

Marketing, product, and ops pull from the same frameworks, so handoffs shrink from hour-long calls to to clear, aligned prompts.

06

Get zero-code deployment

Drag-and-drop your PDFs into any LLM with document memory. Works with Claude Projects, Custom GPTs, and Gemini Workspaces — no code, no new tools required.

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One Language, Zero Friction

Marketing, product, and ops work from the same aligned source. No more rewriting strategy in different words.

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Scale Without Losing Your Edge

Adding departments or doubling headcount compounds intelligence instead of diluting it.

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AI That Knows Your Playbook

Your AI pulls directly from your canonical dataset — like a chief of staff who recalls every decision.

Information Sovereignty

Your Knowledge. Your Control. AI That Doesn't Train on You

Reads, translates, and forgets” to "reads your context, never stores or trains on it.

01

Your Side of the Fence

Your knowledge stays in your environment. Notion, SharePoint, your own servers — wherever you keep it. The LLM reads from your documents and writes back to your documents. It never holds your data.

02

Stateless Translation

The LLM translates semantic addresses to any format any system needs — JSON, SQL, GraphQL, whatever. Then it forgets. Every session starts clean. Your organizational memory persists; the AI's doesn't.

03

Three Tiers of Intelligence

Organizational Cognates are transparent across your company. Leadership Cognates stay private to executives. Marketplace Cognates face outward. The architecture itself determines who sees what.

How It Works

Semantic Addressing Eliminates Translation

We place intelligence at the handoff point — where conversation becomes computation. Your question instantly resolves to a semantic address that means the same thing everywhere. No parsing. No schema mapping. Your semantic address is JSON’s semantic ID.

01

Marketing Asks About Positioning

  • User input: "How do we differentiate from competitors?"
  • Starling response: Instantly accesses MA20 (Competitive Position) — the same MA20 that Sales, Strategy, and Product all reference. One truth, no translation.
02

Sales Needs Customer Intelligence

  • User input: "What do our enterprise clients value most?"
  • Starling response: Pulls ID22 (Customer Values) — the same ID22 that Product, Marketing, and Success teams update. Unified understanding.
03

CEO Wants Cross-Functional Synthesis

  • User input: "How does our competitive positioning align with customer values?"
  • Starling response: Synthesizes MA20 + ID22 + BR20 (Brand Positioning) instantly. No department silos. No translation layers. Pure intelligence.
The Solution

Speakable AI through Starling

You deserve a J.A.R.V.I.S. for your business — Just a Rather Very Intelligent System that gets better through natural conversation. Starling AI Systems makes that possible.

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Universal Cognitive Architecture

The Dewey Decimal System for business.

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Self-Installing Intelligence

Conversation becomes configuration.

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28 Constitutional Memories

Universal to Smart Orgs.

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Smart OS at 23 Memories

Intelligence Emerges.

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